Our Charity

The event donates partial proceeds to nonprofit organizations, such recipients have included The Power of Girls, Winning Edge Leadership Academy, American Cancer Society, A10tion Foundation, student stipends, Rising Media Stars, Inc., and the Sterling Legacy Fund. Since its inception, the Sports Power Brunch has donated over $100,000. In addition, the Sports Power Brunch in partnership with Prime Video donated a basketball court called Sterling Courts in memory of LaTonya Story’s late son to the Downtown Boys & Girls Club of Southern Nevada. The court was designed and installed by Sport Court of Nevada. Microsoft teamed up with the Sterling Legacy Fund to build and create the Sterling Legacy Fund + Microsoft Foundation Esports Lab. In 2025, in partnership with Prime Video, PUMA and Original Element Foundation, an indoor basketball court was renovated and named Sterling Courts at the Lyons Recreations Center in New Orleans which was designed and renovated by Sports Floors. Microsoft and Xbox teamed up to renovate the computer lab, teen center, and makers lab.